{"id":809,"date":"2016-02-19T08:00:00","date_gmt":"2016-02-19T08:00:00","guid":{"rendered":"http:\/\/menandunderwear.01generator.com\/2016\/02\/brand-presentation-x-iter\/"},"modified":"2016-07-20T07:20:58","modified_gmt":"2016-07-20T07:20:58","slug":"brand-presentation-x-iter","status":"publish","type":"post","link":"https:\/\/www.menandunderwear.com\/blog\/2016\/02\/brand-presentation-x-iter.html","title":{"rendered":"Brand presentation: X-ITER"},"content":{"rendered":"

During our recent visit to the International Salon of lingerie and underwear in Paris we came across some very interesting brands and of them was France’s X-ITER<\/a>, a true to its name, exciting, mens only swimwear brand.
\nThe brand has launched its first collection comprising swimwear and accessories just a few months ago. In their swimwear collection you will find briefs and boxers in black with neon blue or neon orange accents in three sub-collections: Alpha, Delta and Omega. By looking at their designs you will probably guess that the initial inspiration was the movie Tron. X-ITER is a fashion forward, modern, almost futuristic brand catering mostly for the gay market. Their swimwear is manufactured in Europe from high quality material, something we were able to witness in Paris.<\/p>\n

But it is not only the designs that are new and fresh. Their marketing approach is quite different as well. The brand releases on a regular basis an illustrated comic with gay characters being involved in all sorts of adventures, linked to the name of the brand, the message it wants to get across and a proposed, new way of communication for gay men through codes and their own accessories! You can have a look at the first two issues on their blog.<\/div>\n
Enjoy some of their first campaign photos below and if you like what you see visit their official website<\/a> to see the full collection.<\/div>\n
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Credits
\nPhotographer: Pascale Arnaud
\nMake-up Artist: Ondine Marchal
\nModels: Marvin Morand, Romain Labard<\/div>\n
Swimwear: X-ITER<\/div>\n
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\"X-ITER<\/a><\/div>\n

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\"X-ITER<\/a><\/div>\n

 <\/p>\n

\"X-ITER<\/a><\/div>\n

 <\/p>\n

\"X-ITER<\/a><\/div>\n

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<\/div>\n","protected":false},"excerpt":{"rendered":"

During our recent visit to the International Salon of lingerie and underwear in Paris we came across some very interesting brands and of them was France’s X-ITER, a true to its name, exciting, mens only swimwear brand. The brand has launched its first collection comprising swimwear and accessories just a few months ago. In their […]<\/p>\n","protected":false},"author":2,"featured_media":11413,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[1,3338],"tags":[453,454,40,455,456,440,457],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/www.menandunderwear.com\/blog\/wp-content\/uploads\/2016\/02\/X-ITERswimwear00.jpg","_links":{"self":[{"href":"https:\/\/www.menandunderwear.com\/blog\/wp-json\/wp\/v2\/posts\/809"}],"collection":[{"href":"https:\/\/www.menandunderwear.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.menandunderwear.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.menandunderwear.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.menandunderwear.com\/blog\/wp-json\/wp\/v2\/comments?post=809"}],"version-history":[{"count":0,"href":"https:\/\/www.menandunderwear.com\/blog\/wp-json\/wp\/v2\/posts\/809\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.menandunderwear.com\/blog\/wp-json\/wp\/v2\/media\/11413"}],"wp:attachment":[{"href":"https:\/\/www.menandunderwear.com\/blog\/wp-json\/wp\/v2\/media?parent=809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.menandunderwear.com\/blog\/wp-json\/wp\/v2\/categories?post=809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.menandunderwear.com\/blog\/wp-json\/wp\/v2\/tags?post=809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}