{"id":23600,"date":"2019-02-08T08:56:25","date_gmt":"2019-02-08T08:56:25","guid":{"rendered":"http:\/\/www.menandunderwear.com\/?p=23600"},"modified":"2019-02-08T08:56:25","modified_gmt":"2019-02-08T08:56:25","slug":"bum-chums-underwear-a-10-year-affair","status":"publish","type":"post","link":"https:\/\/www.menandunderwear.com\/blog\/2019\/02\/bum-chums-underwear-a-10-year-affair.html","title":{"rendered":"Bum-Chums underwear, a 10 year affair"},"content":{"rendered":"

Back in 2009, a\u00a0young man from the North of England, UK decided he wanted to make the most fun and quirky men\u2019s underwear business. His name is Craig Hendry and in February of that year he started his own little brand with a sewing machine, the best fabrics he could find and a bag full of great ideas.<\/p>\n

From their humble beginnings, Bum-Chums<\/a> hit the ground running with some really out-there designs of men’s pants (“pants” are what the British call underwear!). Although made with a plain black elastic, their funky fabrics and cute styles soon caught the imagination of the men\u2019s underwear community the world over, and soon started to grow. We met with the brand a few years after and the first ever post in Men and Underwear was an underwear review<\/a> of two of their products, the NutSack Hipster and Tool Belt.<\/p>\n

Over the years, Bum-Chums was one of those brands that paved the way for bigger brands in the industry. They were one among the first to mix textures, to use technical materials such as Supplex and Polyamide and even came up with some cutting edge designs such as the popular Tool-Belt<\/a> and In2Cooler<\/a> styles of underwear. They soon introduced their British-made elastic waistband which has been an iconic fixture in the Bum-Chums Collections.<\/p>\n

At Men and Underwear during the last years\u00a0we\u2019ve covered many a release of new products launch from this quirky brand and it\u2019s a real pleasure to see that they\u2019re celebrating by rewarding loyal customers on their site with things like secret discounts and offers all this month.<\/p>\n

Craig Hendry told us:<\/p>\n

This year, we\u2019re going all out. Probably because we\u2019re so happy it\u2019s our 10th<\/sup> Birthday. But with every purchase from now until Valentine\u2019s Day, we\u2019re offering a special gift wrapping stuffed with goodies.<\/em><\/p><\/blockquote>\n

So your new underwear will be gift wrapped, but also you\u2019ll receive a whole host of special give-away treats in with your orders from Bum-Chums. We\u2019re told that these gifts could include special Valentine\u2019s Sweets, Valentine\u2019s cards and safer sex packs in association with the Brunswick Centre<\/a>.<\/p>\n

We wish Bum-Chums many happy returns and a lot more years of growing success! Let’s take a look at the 10 year affair of this brand with men’s underwear in photos and see how they evolved over the years.<\/p>\n

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Back in 2009, a\u00a0young man from the North of England, UK decided he wanted to make the most fun and quirky men\u2019s underwear business. His name is Craig Hendry and in February of that year he started his own little brand with a sewing machine, the best fabrics he could find and a bag full […]<\/p>\n","protected":false},"author":2,"featured_media":23605,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[1,3338],"tags":[221,886,57,66],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/www.menandunderwear.com\/blog\/wp-content\/uploads\/2019\/02\/Bum-Chums-underwear-10th-year-anniversary-05.jpg","_links":{"self":[{"href":"https:\/\/www.menandunderwear.com\/blog\/wp-json\/wp\/v2\/posts\/23600"}],"collection":[{"href":"https:\/\/www.menandunderwear.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.menandunderwear.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.menandunderwear.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.menandunderwear.com\/blog\/wp-json\/wp\/v2\/comments?post=23600"}],"version-history":[{"count":0,"href":"https:\/\/www.menandunderwear.com\/blog\/wp-json\/wp\/v2\/posts\/23600\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.menandunderwear.com\/blog\/wp-json\/wp\/v2\/media\/23605"}],"wp:attachment":[{"href":"https:\/\/www.menandunderwear.com\/blog\/wp-json\/wp\/v2\/media?parent=23600"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.menandunderwear.com\/blog\/wp-json\/wp\/v2\/categories?post=23600"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.menandunderwear.com\/blog\/wp-json\/wp\/v2\/tags?post=23600"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}