{"id":16554,"date":"2017-07-21T16:02:19","date_gmt":"2017-07-21T16:02:19","guid":{"rendered":"http:\/\/www.menandunderwear.com\/?p=16554"},"modified":"2017-07-21T16:02:19","modified_gmt":"2017-07-21T16:02:19","slug":"luxury-underwear-made-from-forest-waste","status":"publish","type":"post","link":"https:\/\/www.menandunderwear.com\/blog\/2017\/07\/luxury-underwear-made-from-forest-waste.html","title":{"rendered":"Luxury Underwear Made From Forest Waste?"},"content":{"rendered":"<p>In 2015, Swedish PR-specialist Niklas Gilmark decided to change his trajectory and move into the world of design, but in an unconventional way that has now revolutionised the industry.<\/p>\n<p>Combining his vision with the talents of fashion expert Stefan S\u00f6derberg, the founder of fashion brand Hope, the two of them found a way to utilise forest waste byproducts as raw materials to create underwear that is not only environmentally friendly, but absolutely stylish. Using Swedish pine and spruce as raw material from the \u00c5ngermanland region, the fabric is made up of almost 60% Swedish wood, with cotton and elastane in it for a comfortable fit that their fans have come to love. The brand is so popular that even the country\u2019s King wears them. If they\u2019re good enough for royalty, surely they are good enough for the general public. For great underwear that are soft and comfortable and boast the utmost in excellence, try out <a href=\"http:\/\/allvarunderwear.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Allvar<\/a> and revolutionise your attitude on quality underwear.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-16556 size-large\" src=\"http:\/\/www.menandunderwear.com\/wp-content\/uploads\/2017\/07\/Allvar-underwear-02-1024x767.jpeg\" alt=\"\" width=\"750\" height=\"562\" srcset=\"https:\/\/www.menandunderwear.com\/blog\/wp-content\/uploads\/2017\/07\/Allvar-underwear-02-1024x767.jpeg 1024w, https:\/\/www.menandunderwear.com\/blog\/wp-content\/uploads\/2017\/07\/Allvar-underwear-02-300x225.jpeg 300w, https:\/\/www.menandunderwear.com\/blog\/wp-content\/uploads\/2017\/07\/Allvar-underwear-02-768x575.jpeg 768w, https:\/\/www.menandunderwear.com\/blog\/wp-content\/uploads\/2017\/07\/Allvar-underwear-02-80x60.jpeg 80w, https:\/\/www.menandunderwear.com\/blog\/wp-content\/uploads\/2017\/07\/Allvar-underwear-02.jpeg 1500w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/> <img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-16557 size-full\" src=\"http:\/\/www.menandunderwear.com\/wp-content\/uploads\/2017\/07\/Allvar-underwear-03.jpeg\" alt=\"\" width=\"750\" height=\"562\" srcset=\"https:\/\/www.menandunderwear.com\/blog\/wp-content\/uploads\/2017\/07\/Allvar-underwear-03.jpeg 750w, https:\/\/www.menandunderwear.com\/blog\/wp-content\/uploads\/2017\/07\/Allvar-underwear-03-300x225.jpeg 300w, https:\/\/www.menandunderwear.com\/blog\/wp-content\/uploads\/2017\/07\/Allvar-underwear-03-80x60.jpeg 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/> <img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-16558 size-full\" src=\"http:\/\/www.menandunderwear.com\/wp-content\/uploads\/2017\/07\/Allvar-underwear-04.jpeg\" alt=\"\" width=\"750\" height=\"562\" srcset=\"https:\/\/www.menandunderwear.com\/blog\/wp-content\/uploads\/2017\/07\/Allvar-underwear-04.jpeg 750w, https:\/\/www.menandunderwear.com\/blog\/wp-content\/uploads\/2017\/07\/Allvar-underwear-04-300x225.jpeg 300w, https:\/\/www.menandunderwear.com\/blog\/wp-content\/uploads\/2017\/07\/Allvar-underwear-04-80x60.jpeg 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/> <img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-16559\" src=\"http:\/\/www.menandunderwear.com\/wp-content\/uploads\/2017\/07\/Allvar-underwear-05.jpg\" alt=\"\" width=\"750\" height=\"500\" srcset=\"https:\/\/www.menandunderwear.com\/blog\/wp-content\/uploads\/2017\/07\/Allvar-underwear-05.jpg 1000w, https:\/\/www.menandunderwear.com\/blog\/wp-content\/uploads\/2017\/07\/Allvar-underwear-05-300x200.jpg 300w, https:\/\/www.menandunderwear.com\/blog\/wp-content\/uploads\/2017\/07\/Allvar-underwear-05-768x512.jpg 768w, https:\/\/www.menandunderwear.com\/blog\/wp-content\/uploads\/2017\/07\/Allvar-underwear-05-360x240.jpg 360w, https:\/\/www.menandunderwear.com\/blog\/wp-content\/uploads\/2017\/07\/Allvar-underwear-05-600x400.jpg 600w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/> <img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-16560\" src=\"http:\/\/www.menandunderwear.com\/wp-content\/uploads\/2017\/07\/Allvar-underwear-06.jpg\" alt=\"\" width=\"750\" height=\"500\" srcset=\"https:\/\/www.menandunderwear.com\/blog\/wp-content\/uploads\/2017\/07\/Allvar-underwear-06.jpg 1000w, https:\/\/www.menandunderwear.com\/blog\/wp-content\/uploads\/2017\/07\/Allvar-underwear-06-300x200.jpg 300w, https:\/\/www.menandunderwear.com\/blog\/wp-content\/uploads\/2017\/07\/Allvar-underwear-06-768x512.jpg 768w, https:\/\/www.menandunderwear.com\/blog\/wp-content\/uploads\/2017\/07\/Allvar-underwear-06-360x240.jpg 360w, https:\/\/www.menandunderwear.com\/blog\/wp-content\/uploads\/2017\/07\/Allvar-underwear-06-600x400.jpg 600w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2015, Swedish PR-specialist Niklas Gilmark decided to change his trajectory and move into the world of design, but in an unconventional way that has now revolutionised the industry. Combining his vision with the talents of fashion expert Stefan S\u00f6derberg, the founder of fashion brand Hope, the two of them found a way to utilise [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":16555,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[1,3338],"tags":[3774,55,286,57,62,66],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/www.menandunderwear.com\/blog\/wp-content\/uploads\/2017\/07\/Allvar-underwear.jpeg","_links":{"self":[{"href":"https:\/\/www.menandunderwear.com\/blog\/wp-json\/wp\/v2\/posts\/16554"}],"collection":[{"href":"https:\/\/www.menandunderwear.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.menandunderwear.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.menandunderwear.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.menandunderwear.com\/blog\/wp-json\/wp\/v2\/comments?post=16554"}],"version-history":[{"count":0,"href":"https:\/\/www.menandunderwear.com\/blog\/wp-json\/wp\/v2\/posts\/16554\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.menandunderwear.com\/blog\/wp-json\/wp\/v2\/media\/16555"}],"wp:attachment":[{"href":"https:\/\/www.menandunderwear.com\/blog\/wp-json\/wp\/v2\/media?parent=16554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.menandunderwear.com\/blog\/wp-json\/wp\/v2\/categories?post=16554"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.menandunderwear.com\/blog\/wp-json\/wp\/v2\/tags?post=16554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}