{"id":14499,"date":"2017-01-26T16:49:52","date_gmt":"2017-01-26T16:49:52","guid":{"rendered":"http:\/\/www.menandunderwear.com\/?p=14499"},"modified":"2017-10-04T16:33:30","modified_gmt":"2017-10-04T16:33:30","slug":"sil-january-2017-paris-jolidon","status":"publish","type":"post","link":"https:\/\/www.menandunderwear.com\/blog\/2017\/01\/sil-january-2017-paris-jolidon.html","title":{"rendered":"SIL January 2017 Paris – Jolidon"},"content":{"rendered":"

One of many brands that grabbed our attention, during our recent visit to the Salon International de la Lingerie<\/a> and Interfiliere<\/a> in Paris in January, was Jolidon<\/a>. Jolidon is a brand based in Romania. Their main focus is manufacturing\u00a0women’s lingerie but they offer an extensive collection of underwear for men as well. I bet many of you now think, that when a brand’s main focus is women, then men’s underwear comes as a side business with not much creativity to offer. But\u00a0Jolidon is different. The brand has a dedicated designer for their men’s underwear collection. Anca Groza is the newly appointed men’s underwear designer and we had the pleasure to meet and speak to her during the Salon.<\/p>\n

Anca shared with us her passion for men’s underwear and her focus to bring something\u00a0new to\u00a0the industry. Jolidon is using a range of fabrics for their collection including microfiber, modal and cotton blends. The brand has a long history tracing back to 1993\u00a0when\u00a0their first swimwear collection was launched. Since then it\u00a0has evolved into a leading label\u00a0offering a range of styles and colours.\u00a0We asked Anca Groza\u00a0where she finds\u00a0inspiration to create\u00a0her upcoming collections.<\/p>\n

“It is a long procedure to choose a theme for the collection. Everything starts with what the Jolidon customer\u00a0needs and an extensive research of the recent trends. Then we start exploring possible themes”.<\/p>\n

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There is always a theme in each of Jolidon’s collections. In their upcoming SS2017 release, the collection is inspired by the beach, the sunshine and the relaxed feeling of being into the water. The new lines\u00a0will include nautical themed styles but also blue, red and whites which are the best selling colours of the brand. For Autumn-Winter Jolidon will introduce more new fabrics such as micro-modal and jacquard as well as new patterns such as melange, which looks like it is going to be one of the main trends in men’s underwear later this year. The Jolidon customer, says Anca, is\u00a0between 20\u00a0and 45 years old. He\u00a0likes the city, loves sports and\u00a0he is not afraid to try new things. The basics and fashion\u00a0lines in Jolidon’s collection come to satisfy every man’s need. Classic styles as well as some more risqu\u00e9 designs offer comfort and an original style.<\/p>\n

Anca Groza’s vision for Jolidon’s men’s collection\u00a0is within the next five years to mature and to grow as much as their women collection. Keep an eye on this brand, we expect to see great things from them\u00a0in the near future!<\/p>\n

Jolidon’s current men’s underwear collection is available in selected retailers around the world and via their official online retailer:\u00a0https:\/\/shop.jolidon.com\/men.html<\/a><\/em><\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

One of many brands that grabbed our attention, during our recent visit to the Salon International de la Lingerie and Interfiliere in Paris in January, was Jolidon. Jolidon is a brand based in Romania. Their main focus is manufacturing\u00a0women’s lingerie but they offer an extensive collection of underwear for men as well. I bet many […]<\/p>\n","protected":false},"author":2,"featured_media":14506,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[1,3338],"tags":[2404,3885,57,440,66],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/www.menandunderwear.com\/blog\/wp-content\/uploads\/2017\/01\/Jolidon-underwear.jpg","_links":{"self":[{"href":"https:\/\/www.menandunderwear.com\/blog\/wp-json\/wp\/v2\/posts\/14499"}],"collection":[{"href":"https:\/\/www.menandunderwear.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.menandunderwear.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.menandunderwear.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.menandunderwear.com\/blog\/wp-json\/wp\/v2\/comments?post=14499"}],"version-history":[{"count":0,"href":"https:\/\/www.menandunderwear.com\/blog\/wp-json\/wp\/v2\/posts\/14499\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.menandunderwear.com\/blog\/wp-json\/wp\/v2\/media\/14506"}],"wp:attachment":[{"href":"https:\/\/www.menandunderwear.com\/blog\/wp-json\/wp\/v2\/media?parent=14499"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.menandunderwear.com\/blog\/wp-json\/wp\/v2\/categories?post=14499"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.menandunderwear.com\/blog\/wp-json\/wp\/v2\/tags?post=14499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}