{"id":1438,"date":"2014-09-06T10:04:00","date_gmt":"2014-09-06T10:04:00","guid":{"rendered":"http:\/\/menandunderwear.01generator.com\/2014\/09\/bjorn-borg-fashion-show-ss15-collection\/"},"modified":"2016-07-20T07:49:42","modified_gmt":"2016-07-20T07:49:42","slug":"bjorn-borg-fashion-show-ss15-collection","status":"publish","type":"post","link":"https:\/\/www.menandunderwear.com\/blog\/2014\/09\/bjorn-borg-fashion-show-ss15-collection.html","title":{"rendered":"Bjorn Borg fashion show SS15 collection"},"content":{"rendered":"
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In impressive caves on an island in Stockholm, Swedish fashion brand Bj\u00f6rn Borg<\/a>, in collaboration with Creative Show Director Bea \u00c5kerlund, treated the Fashion Week audience to an extravagant game-inspired runway show. Celebrating individuality, love and fashion in a digital era, the show served as a teaser for the Bj\u00f6rn Borg ‘First Person Lover’ computer game, releasing worldwide in January 2015 together with the brand\u2019s SS15 collection.<\/p>\n
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\"Bjorn<\/a><\/div>\n
\nAround 400 people gathered to enjoy the brand\u2019s first show on their home market in six years. Eurovision Song contest winner Conchita Wurst flew in to Stockholm to see the show, wearing a custom made Bj\u00f6rn Borg body as she entered the show arena.
\nThe Bj\u00f6rn Borg SS15 show and collection were inspired by fictional worlds where sport and fashion intertwine in a confident and edgy, yet playful, way. Creative Show Director Bea \u00c5kerlund had First Person Lover inspired projections as a backdrop and all models were wearing masks looking like the avatars of the upcoming game.<\/p>\n
Bj\u00f6rn Borg Head of Design James Lee said:<\/p>\n

\u201cGaming and digital animation has a great impact on fashion today and we wanted to pick up on this in the collection and show. Bea \u00c5kerlund has caught the idea of our game, to create some more love in the world, in a fantastic way. We are really excited to show a teaser of the collection and the game to the fashion world\u201d<\/i><\/p><\/blockquote>\n

The Bj\u00f6rn Borg First Person Lover computer game will launch in January 2015 along with the Bj\u00f6rn Borg Spring-Summer 2015 collection.<\/p>\n<\/div>\n

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You can watch the full runway show below:<\/p>\n<\/div>\n