{"id":1298,"date":"2015-01-23T14:00:00","date_gmt":"2015-01-23T14:00:00","guid":{"rendered":"http:\/\/menandunderwear.01generator.com\/2015\/01\/bjorn-borg-next-collection-via-free-web-based-game\/"},"modified":"2016-07-20T07:43:11","modified_gmt":"2016-07-20T07:43:11","slug":"bjorn-borg-next-collection-via-free-web-based-game","status":"publish","type":"post","link":"https:\/\/www.menandunderwear.com\/blog\/2015\/01\/bjorn-borg-next-collection-via-free-web-based-game.html","title":{"rendered":"Bj\u00f6rn Borg&#8217;s next collection via a free web-based game!"},"content":{"rendered":"<p>Swedish brand <a href=\"http:\/\/www.bjornborg.com\/\" target=\"_blank\">Bj\u00f6rn Borg<\/a> has chosen a completely different way to present its new collection this year. Instead of runways and exhibitions we are all invited to see the SS15 collection from the comfort of our armchairs via a free web-based game launched on the 28th of January.<\/p>\n<div>The new collection will include\u00a0eye-catching patterns and sporty fabrics and\u00a0the typical colourful palette is replaced by monochrome. \u00a0This collection is inspired by fictional worlds, mesmerizing mythical islands and visionary videogames.<\/p>\n<div>The game itself introduces a new genre: The player battles evil forces with the power of love! The trailer for &#8220;First Person Lover&#8221; unveils two of the weapons that can be used in the game: a handgun that fires holographic kissing mouths and an automatic rifle that fires heart-shaped soap bubbles. The trailer parodies classic product-introduction videos of the kind of those held by tech giants. Watch it here:\u00a0<a href=\"http:\/\/youtu.be\/kxaspvLzJ8M\" target=\"_blank\">http:\/\/youtu.be\/kxaspvLzJ8M<\/a><\/p>\n<div>\n<div class=\"MsoNormal\">The First Person Lover Game is free of charge and is launched on January<br \/>\n28th 2015 at <a href=\"http:\/\/firstpersonlover.com\/\" target=\"_blank\">firstpersonlover.com<\/a><\/div>\n<div class=\"MsoNormal\" style=\"mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;\"><\/div>\n<div class=\"MsoNormal\" style=\"mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;\">Here are some of these unusual images that appear in the game. Take a look!<\/div>\n<div class=\"MsoNormal\" style=\"mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;\"><\/div>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><a style=\"margin-left: 1em; margin-right: 1em;\" href=\"http:\/\/s3-eu-west-1.amazonaws.com\/menandunderwear\/wp-content\/uploads\/2015\/01\/02190709\/BjornBorg-SS15preview01-1024x1014.jpg\"><img decoding=\"async\" loading=\"lazy\" title=\"Bjorn Borg SS15 collection preview\" src=\"http:\/\/s3-eu-west-1.amazonaws.com\/menandunderwear\/wp-content\/uploads\/2015\/01\/02190709\/BjornBorg-SS15preview01-1024x1014.jpg\" alt=\"Bjorn Borg SS15 collection preview\" width=\"640\" height=\"634\" border=\"0\" \/><\/a><\/div>\n<p>&nbsp;<\/p>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><a style=\"margin-left: 1em; margin-right: 1em;\" href=\"http:\/\/s3-eu-west-1.amazonaws.com\/menandunderwear\/wp-content\/uploads\/2015\/01\/02190712\/BjornBorg-SS15preview02-1024x984.jpg\"><img decoding=\"async\" loading=\"lazy\" title=\"Bjorn Borg SS15 collection preview\" src=\"http:\/\/s3-eu-west-1.amazonaws.com\/menandunderwear\/wp-content\/uploads\/2015\/01\/02190712\/BjornBorg-SS15preview02-1024x984.jpg\" alt=\"Bjorn Borg SS15 collection preview\" width=\"640\" height=\"614\" border=\"0\" \/><\/a><\/div>\n<p>&nbsp;<\/p>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><a style=\"margin-left: 1em; margin-right: 1em;\" href=\"http:\/\/s3-eu-west-1.amazonaws.com\/menandunderwear\/wp-content\/uploads\/2015\/01\/02190716\/BjornBorg-SS15preview03-1024x1024.jpg\"><img decoding=\"async\" loading=\"lazy\" title=\"Bjorn Borg SS15 collection preview\" src=\"http:\/\/s3-eu-west-1.amazonaws.com\/menandunderwear\/wp-content\/uploads\/2015\/01\/02190716\/BjornBorg-SS15preview03-1024x1024.jpg\" alt=\"Bjorn Borg SS15 collection preview\" width=\"640\" height=\"640\" border=\"0\" \/><\/a><\/div>\n<p>&nbsp;<\/p>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><a style=\"margin-left: 1em; margin-right: 1em;\" href=\"http:\/\/s3-eu-west-1.amazonaws.com\/menandunderwear\/wp-content\/uploads\/2015\/01\/02190720\/BjornBorg-SS15preview04-1024x1024.jpg\"><img decoding=\"async\" loading=\"lazy\" title=\"Bjorn Borg SS15 collection preview\" src=\"http:\/\/s3-eu-west-1.amazonaws.com\/menandunderwear\/wp-content\/uploads\/2015\/01\/02190720\/BjornBorg-SS15preview04-1024x1024.jpg\" alt=\"Bjorn Borg SS15 collection preview\" width=\"640\" height=\"640\" border=\"0\" \/><\/a><\/div>\n<p>&nbsp;<\/p>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><a style=\"margin-left: 1em; margin-right: 1em;\" href=\"http:\/\/s3-eu-west-1.amazonaws.com\/menandunderwear\/wp-content\/uploads\/2015\/01\/02190723\/BjornBorg-SS15preview05-1024x1024.jpg\"><img decoding=\"async\" loading=\"lazy\" title=\"Bjorn Borg SS15 collection preview\" src=\"http:\/\/s3-eu-west-1.amazonaws.com\/menandunderwear\/wp-content\/uploads\/2015\/01\/02190723\/BjornBorg-SS15preview05-1024x1024.jpg\" alt=\"Bjorn Borg SS15 collection preview\" width=\"640\" height=\"640\" border=\"0\" \/><\/a><\/div>\n<div class=\"MsoNormal\" style=\"mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;\"><\/div>\n<div class=\"MsoNormal\" style=\"mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Swedish brand Bj\u00f6rn Borg has chosen a completely different way to present its new collection this year. Instead of runways and exhibitions we are all invited to see the SS15 collection from the comfort of our armchairs via a free web-based game launched on the 28th of January. The new collection will include\u00a0eye-catching patterns and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":11902,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[1,3338],"tags":[1729,1730,1731,491,1732,1733,1734],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/www.menandunderwear.com\/blog\/wp-content\/uploads\/2015\/01\/BjornBorg-SS15preview01.jpg","_links":{"self":[{"href":"https:\/\/www.menandunderwear.com\/blog\/wp-json\/wp\/v2\/posts\/1298"}],"collection":[{"href":"https:\/\/www.menandunderwear.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.menandunderwear.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.menandunderwear.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.menandunderwear.com\/blog\/wp-json\/wp\/v2\/comments?post=1298"}],"version-history":[{"count":0,"href":"https:\/\/www.menandunderwear.com\/blog\/wp-json\/wp\/v2\/posts\/1298\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.menandunderwear.com\/blog\/wp-json\/wp\/v2\/media\/11902"}],"wp:attachment":[{"href":"https:\/\/www.menandunderwear.com\/blog\/wp-json\/wp\/v2\/media?parent=1298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.menandunderwear.com\/blog\/wp-json\/wp\/v2\/categories?post=1298"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.menandunderwear.com\/blog\/wp-json\/wp\/v2\/tags?post=1298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}