Model, athlete and entrepreneur Eliad Cohen gets featured on the cover on DYO Magazine posing in swimwear of his very own brand!

Weekend Warrior! Editorial in The Perfect Man Magazine featuring model Elliott Meeten represented by Chapter Management, posing in swimwear and underwear from various brands, photographed by Tom Buck.

Our Instaman award this week goes to our fan and follower Lluis Pujol.

Check out the ‘Un Underwear Diary’ story in MenStyle magazine featuring Daniel Garofali posing in his own brand ‘Garofali’ photographed by Ritchie.

Fitness model Lachie Haynes gets photographed in underwear by CODE22 by Andrew Hammond in DNA Magazine.


We have some new tank tops, crew neck tees and v-neck tees from Adam Smith in store! Have a look here.

New jocks by Xtremen just arrived at!

AussieBum brings back their version of the little black pair of underwear with the Black Is Black line.

For those of you who like discovering new brands and out of the box designs, have a look at Kurt Prynne.

Combining Brazilian and French style with an eco-friendly approach to fashion, the French swimwear brand called Igazu offer classic shorts in many nice prints.