We are happy to show you today the first (of many) editorials photographed by Inch Photography. Inch is based in Europe and specialises in fitness, male physique and fine-art photography adding it’s very own signature, a touch of creative lighting. The photos get inspired by light and shadows, and incorporate techniques such as black and white processing, creative perspective, and most importantly, the personality of the people he photographs! In the editorials we have scheduled there will be plenty of well known and not so well known underwear brand featured.
In the first editorial you see below Inch captures model Marko. Marko is based in Madrid where he does a bit of modelling and plenty of exercise as you can see! One of his favourite underwear brands, briefs from which he is wearing in all the photos below, is Abanderado. We are pretty sure many of you never heard of this brand before. It is one of those labels that are really well-known regionally but not internationally. Abanderado is a Spanish brand launched in 1963 and one of the most recognisable names in that country. According to a recent survey 84% of Spanish people recognise its name as one of the most established men’s underwear labels. The brand now belongs to the Hanes Brands Inc.
Enjoy the photos and stay tuned for many more editorials to follow!