The brand we present today is Ëgick, a men’s swimwear and underwear label based in Israel. Israel is home to quite a few, and very interesting, men’s underwear and swimwear brands. Unfortunately most of them have a very limited presence in the big markets of USA, Europe and Asia so it is not very often we hear about them or see their new collections. Ëgick (pronounced “yogick”) is a boutique brand of high quality garments designed and made in its own studio. It was founded by fashion designer Yoav Cohen in 2013, a talented artist who also designs wedding dresses and evening gowns. In its seventh year of operation Ëgick offers collections that comprise more than 100 styles of underwear and swimwear.
Sporty style meets a more fashion forward approach in striking prints and contemporary silhouettes. In the underwear sections you will find classic styles in briefs as well as sexy designs in bikinis, tangas and jockstraps in a variety of fabrics. Their swimwear comes in two shapes, briefs and trunks, in a range of striking prints that will certainly get you noticed. Below you will find some of their most recent product shots from their latest swimwear collection. There is a lot more for you to see in their website.