Since the very early days of Men and Underwear, that’s about 7 years ago, we have been presenting new underwear brands on a regular basis. If our calculations are correct we have shown you underwear by about 500 brand’s and we keep on adding more! Today we will show you one more brand, new to the market, based in Canada called Coyote Jocks.

Coyote Jocks is based in Toronto, launched in 2018 by designer Gabriel McCrae, and is sold exclusively online at His vision is to revive jockstrap designs and to integrate fashionable design and fit into these classic staple items. The brand offers jockstraps for all men, and aims to make any wearer look great, feel sexy and confident. Coyote’s first collection features a varsity inspiration updated to a contemporary look. The jocks feature sporty stripes and pouches in colours such as white, black, green or dark red. The first collection comprises four jocks but Men and Underwear learnt that the brand will create more jockstraps in the future, aiming to bring something new in what’s available in the market today.

Brand designer Gabriel McCrae said to Men and Underwear:

“We want to make you feel great about yourself when you’re wearing one of our jocks. We also want to make our jocks accessible to everyone”

Coyote Jocks come in four sizes covering waist sizes from 28 up to 36 inches. The pricing is medium range at 20USD per jock and the official e-store offers free shipping on orders of 40 USD or more to Canada, USA, UK, and Australia. Shipping to all other countries around the world is available.

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