Swedish brand Björn Borg released the outcome of a great collaboration with designer Ryan Hawaii. Hawaii is known for his art-meets-clothing approach to fashion which lead him to collaborations with brands such as Off White and Converse. This underwear collection is his first attempt in underwear design and comes as a limited edition with Björn Borg.
Ryan Hawaii is a British-born artist whose hand painted garments have shaken up the fashion scene since his emergence in 2014. He is 23 years old, spent most of his life in Catford, he attributes a fair portion of his creativity to his borough’s surroundings. For more on Hawaii check out his Instagram @ryanhawaii and his website http://www.ryanhawaii.co.uk
Three limited edition prints – Inspiration from rain, tennis and Hawaii’s own iconic signature is behind his Björn Borg collection. Three motifs that combine Ryan Hawaii’s take on art and fashion together with Björn Borg’s expertise on printed underwear.
I think the contrast of the two worlds that we both respectively come from is what makes this unique, being from South East London to working with a Swedish sportswear brand isn’t something you see every day but the middle ground is really a passion for great art and freedom within creativity. To see my work on underwear is a new unique medium for my work and I think the results are astounding, says Ryan Hawaii.
The collection can be found in Björn Borg stores, bjornborg.com, Selfridge’s and other exclusive retailers.