By Triston Brewer,

Alexander COBB is back with their latest line that expands boundaries and takes innovative swimwear to new depths. Latitude 2017 is so named as it references the seas of the world (Caribbean, Coral, Adriatic, Solomon, etc.) with divisions delineated by land masses, oceans, or specific boundaries. Hence, the name Latitude, featuring a collection of swimwear that includes briefs, trunks, boxers, and more, all crafted with Revolution Energy, a highly elastic fabric that is meant to complement a man’s physique as he partakes in water sports, beach side lounging, and any other recreational activities. The brand uses only premium quality materials to produce their line, with all materials including a UPF of 50+ to block out the sun’s most damaging rays and withstand high temperatures, and resistance to sand. Alexander COBB also incorporates Xtra Life Lycra that helps all of their pieces retain their shape for the long haul through strenuous activities and salted/ or chlorinated water. Another great feature is their innovative liftup system which provides maximum comfort and form to the male nether-region, ensuring a snug fit and proper placement when exiting the water.

Campaign photography by Sasa Bozunovic