Pair of Thieves, the buzzed about sock label created by entrepreneur dads Cash Warren and fellow founders David Ehrenberg and Alan Stuart just debuted the brand’s first men’s underwear line! For our readers based in the USA you may have come across their vibrant sock designs for men and kids at Target. As a natural continuation of their business and after selling over 1 million pairs of their signature socks, the brand is expanding into underwear and as was the case with socks they are yet again seeking to fix the so called “universal” problem of men feel uncomfortable in their underwear….
Pair of Thieves’ first men’s underwear collection is made from a cotton blend fabric featuring athletic properties like moisture wicking, breathability, and support, which the brand calls, Sneaky Performance. The collection comprises boxer briefs in eight, classic colours which all retail for $20 and are live now on www.pairofthieves.com. The brand’s creativity is expressed in a beautiful way in their socks designs so even though this initial collection might seem “very classic” to many of you we bet there is a lot more coming. Keep an eye on this brand!
Enjoy some images below of Cash Warren and the underwear designs of Pair of Thieves.