We are happy to show you one of the most innovative underwear lines we have seen recently. The Bespoke underwear line by McKillop marks the evolution of the mens underwear industry, something we hope many other underwear brands will follow. You have probably heard us, quite a few times, stating how short the mens underwear industry falls in comparison to the women’s lingerie one. It is not just about the variety of fabrics, materials and, in some cases, manufacturing but also about sizing. Women’s underwear come more or less in about 10 sizes for pants and 11 for bras. They take into account waist and hips measurements and of course cap measurements. In men’s underwear we usually see 4 and up to 8 sizes in very rare cases. The measurements in mens underwear is all about the waist though missing out one of the most important factors of male form, the pouch size! Not all women feel comfortable in the same cup size so why should men feel comfortable in the same pouch size? Ryan McKillop’s Bespoke underwear is filling this gap in probably the best way possible. This line comes in a standard 4 size chart for your waist and a 6 size (very comprehensive) chart for the pouch. You can find almost all types of cuts you like: briefs, boxers, long boxers, jockstraps and many more. The line also comes in a variety of fabric and styles. Check out their enhancing designs or the sexy Thrust for example.
McKillop has celebrated their 6th year anniversary very recently. Designer and owner Ryan McKillop has launched the brand in Canada and a couple of years ago, if we are not mistaken, he moved to Mexico. It is a brand we consider as one of the leaders in mens underwear innovation and, we think, the future looks very bright for them. We totally recommend you have a look at what they are making, not just the Bespoke underwear line but also all the others. Moreover, the Bespoke underwear is currently on a limited time only sale, so a great chance to give them a try!
Below a small selection of our favourite designs but make sure you visit the brand’s website for more.