From the series of posts about our recent visit to the Salon International de la Lingerie in Paris we couldn’t miss Rochas. We have featured this brand a couple of times in the past and it was a real pleasure to see and speak again to their representatives last month. The French brand presented their new male underwear collection in this exhibition and we were delighted to be among the first to see it.
The new collection features classic as well as more modern designs. You will find briefs, tight and loose boxers as well as t-shirts and sleepwear. As for colours, the brand proposes: blue, grey, black and green tones along with geometric or ethnic inspired patterns, stripes and checks.
Enjoy the new campaign shots from the French brand followed by product shots and details of the items of the new collection. Remember that these items will soon be available on the brand’s website (see link at the beginning of the post) and selected retailers around the world.