Something we, here at Men and Underwear blog, have been expecting for a while is the launch of a brand by one of our favourite male models Eliad Cohen. We are pleased to report that the Israeli super sexy model, actor and entrepreneur has just launched the men’s activewear brand PAPAWEAR.

The initial collection of the brand is a series of swimwear designs, some monochrome (see the PAPA classic) and some in colourful prints, all featuring a moustache, the distinctive logo-design of the brand. The items are created in collaboration with a team of world-class designers and manufactured in Colombia. Each swimsuit is uniquely manufactured and goes through a rigorous fabrication process which ensures durability. The fabric is of high quality, proof of which is that it it certified by LYCRA®. There is lining in every garment and there are four sizes available (small to extra large).
The PAPAWEAR swimwear comes as a limited edition so if you want to get a pair you need to do it fast before they run out. Follow the link at the beginning of the post to get them from the official e-store of the brand. They ship worldwide.

If you are still not convinced, then have a look at the pictures below with Eliad Cohen posing in PAPAWEAR. Enjoy!

PAPAWEAR by Eliad Cohen swimwear

PAPAWEAR by Eliad Cohen swimwear

PAPAWEAR by Eliad Cohen swimwear

PAPAWEAR by Eliad Cohen swimwear