It’s time for the biggest sale event of the year! Black Friday is a well-known tradition in the commerce world, where the deepest sales are offered. It falls on the last Friday of November every year, which coincides with the last month before Christmas. This day is crucial as shops would have earned the same amount they spent on the whole year’s expenses. Any income they would make on this day and until the end of the year would be the shop’s profits. So, on this day, their accounts would turn from red (loss) to black (profit). Men and Underwear – The Shop is also celebrating this day by offering a week-long sale, which includes Cyber Monday. Cyber Monday is a day claimed by online shops as their very own “Black Friday”. The majority of items in the shop are on offer at 25% off, with some being offered at a deeper discount of up to 60%. Hundreds of items are up for grabs, and our job is to make your shopping easier! So, below are some recommendations for what you can get today at the shop.

Walking Jack – Ash Solid Briefs

Walking Jack underwear - Roger by Louis C - Ash Solid Briefs

If you prefer comfortable briefs, you’ll love the Ash Solid Briefs from Walking Jack. With a classic style that never goes out of fashion, these briefs from the Greek brand are expertly crafted in Portugal using top-quality materials. The grey melange colour is beautifully complemented by a black waistband.

Obviously Apparel – FreeMan Trunks – Pine

We have an incredible collection of underwear from the Australian brand Obviously, which is known for its exceptional pouch design. One of the latest arrivals in our shop is the Freeman Trunks in Pine green, which is a perfect colour for the winter months.

Barcode Berlin – Harness Matt – Red

Are you searching for the perfect accessory to pair up with your red jocks? We have recently received a new stock from Barcode, among which you can choose the Harness Matt in red or any other colour and pair it with the matching Sergey Jocks from the same brand. This harness is designed not just for play but also to be worn as a fashion accessory over your favourite t-shirt or shirt.

Marcuse – Spanky Underwear – Black

A mix of innovation and sex appeal combined in a unique pair of underwear from Marcuse. The Spanky underwear is a combination of briefs with jocks offering the comfort of tanga briefs with the addition of leg straps as a design element at the back!

Plexis Wear – Vers String Harness – White

A crochet, knitted by hand, underwear that you can wear in hundreds of ways! The Vers String Harness from our in-house brand Plexis Wear comes to cover a part of the underwear industry we don’t see very often brands including in their collection, the knit underwear. Discover and play with it, try it on you or your other half, wear it at home or at the club and feel amazing in it!

Adam Smith – Exclusive Briefs – Black

Adam Smith - Exclusive Briefs - Black

One of the best-selling styles of Adam Smith, the Exclusive Briefs are made with micro modal which feels amazing on the skin! Naturally soft and stretchy, this briefs feature a mid-rise style you can wear anywhere and at anytime!

Zosimi Beads – Cubes Gemstone Bracelet – Labradorite


One of the best selling accessories of the year, the Labradorite made, Cubes Gemstone Bracelet by Zosimi Beads is an amazing bracelet with unusual cube shaped gemstones. Labradorite is a semi-precious stone with many benefits, and it looks great too!

LeBeauTom – Greendr Boxers

LeBeauTom underwear - Green Boxers

Perfect quality and at an affordable price! This is what French label LeBeauTom offers and if you haven’t tried any of their trunks and briefs, then this Black Friday is a perfect opportunity! We chose for you the Greendr Boxers but all the rest of the collection is also available on sale!

Under Royal – Prince Blue Briefs

One more new brand for you to try this Black Friday is Under Royal. This young Spanish brand makes briefs and a very competitive price! Medium weight fabric, low rise style, easy to wear hues. We chose the Prince Blue Briefs but all the rest of the briefs are on offer as well!