We are happy to show you today one of the sexiest campaigns of 2022, which we will undoubtedly continue to see in 2023. The campaign belongs to the Australian lifestyle brand Marcuse and is a celebration of its most recent collection called Arose for the Fall Winter 2022-23 season. Marcuse called upon renowned photographer Attila Kiss who collaborated with model and Instagram sensation Georgi for a series of sensual images that perfectly match the sexy character of the Arose Collection. The underwear of this collection (tanga briefs and jockstraps) feature an innovative design we have never seen before in the men’s underwear industry. The style is extremely low-rise with a narrow and shimmering waistband that frames the pouch top and bottom. If you haven’t tried it yet, you definitely should; the feel and look are very different from anything else. The Arose Collection of Marcuse is available in both underwear styles and three colour ways at Men and Underwear – The Shop.
Enjoy the photos below. The campaign is presented in two parts, and today we show you the first. Stay tuned for the second coming up in a few days.