British men’s underwear brand and eco-fashion innovator Bluebuck has released again its ‘Sport’ collection and Men and Underwear – The Shop is one of the first retailers to stock it! In brief, this is a line of trunks, briefs and jocks produced from recycled ocean plastic mixed with organic cotton! Possibly the greenest men’s underwear in the world today, is made using the ecological fibres of Seaqual, which is produced from recycled plastic waste collected from the Mediterranean Sea by Spanish fishermen. The Sport collection of Bluebuck is a perfect specimen of where the fashion industry is heading: Less fast fashion, garments that last longer, and timeless styles that you can wear again and again. This collection in particular has a sleek style, which is designed for anyone who wants a more durable undergarment without losing the comfort of pure cotton.
The briefs come in five different colours (Yonder Blue, Twilight Blue, Arctic Green, Brick Red and Red) the trunks in three (Blue Yonder, Arctic Green and Brick Red) and the jockstraps in two (Twilight Blue, Arctic Green). All colours are beautifully made in a melange pattern which we find absolutely stunning! These melange colours are achieved by using a dye which only colours the cotton fibres and leaves the plastic fibres in their natural, white colour! They are all perfectly combined with a blue waistband with the Bluebuck logo in white in the middle.
Take a look at some of the product shots below and if you like what you see, go to the Bluebuck space of our shop and get yourself some!