As the underwear industry grows, brands and their designers seek alternatives to the classic cotton blend fabrics used for ages in the construction of men’s underwear. New technologies, extensive research but also a need for innovation as the industry evolves, contribute to the use of new fabrics. The most popular of the all is definitely modal. Modal is a semi-synthetic made from pulp from beech trees. It is a type of rayon but made from particularly high-quality cellulose. Many have called it “the underwear fabric” because of its increasing use in the industry and its properties; modal is breathable, lightweight, absorbs water better than cotton, it has a silky feel and is naturally resistant to pilling. Modal was originally developed in Japan in the 1950s. Today, the biggest exporter of this type of fabric is China, while most of it is produced by the Austrian company Lenzing AG, which has the trademark for the fabric; its brands include Lenzing Modal, China Modal, and Formatex. Apart from Modal, Lenzing has trademarked two, even lighter, versions of the material, which are called MicroModal and Modal Air. These two fabrics are an even finer knit making the garment softer and more lightweight. Below you can find a selection of product made from modal, modal blended with cotton and micro-modal, which we think represent this trend best.
The first pair of underwear we show you, and one that we think represents this trend quite well is the Thrust Briefs by CODE 22. This is a contemporary style, low rise men’s bikini briefs with sporty stripes on either side of the pouch. These briefs are made from a super soft modal, cotton and elastane fabric, that feels amazing on the skin. In this underwear, micro modal offers you the comfort you need for everyday wear and agility for sports. You will feel like wearing nothing at all!