Photographer Fael Gregorio presents model Lucas Loyola at DT Model Management in KUHL Magazine.

Underwear brand Björn Borg and actor Joel Kinnaman announce global collaboration, beginning early 2020, to inspire more people to work out!

Our Instaman award this week goes to the underwear aficionado with the mysterious name Monsieur Underwear.

Photographer Beto Maia captures model Marcos Pontes in an arousing editorial in Btchs Magazine.

Model Max Nixberg at Two Management photographed by Alain Egues and styled by Hercules Terres in an exclusive editorial for VICTOR Mag online.

Max Nixberg photographed by Alain Egues via VICTOR Mag online. Underwear by Roberto Cavalli.


If you are a fan of retro style underwear (60’s-70’s) then you should check Classic Underwear Store. They offer retro styled underwear hand made in Europe to a high standard from modern materials.

Bright colours and vibrant prints in the new collection of Argentinian brand Narciso.

Plenty of deals, discounts, freebies and new, very arousing, videos over at Andrew Christian.

Greek brand Walking Jack offer a free lanyard (worth 8 euros) with any 2 underwear bought from their official e-shop!

Do your Christmas shopping and check all new arrivals in our shop. You can use the code FIRST15 to get a 15% discount on your first order!