It has always been a pleasure to come across new brands and be able to present them to you. Our latest discovery is an Italian swimwear and street wear brand called Little Rok. Little Rok is designed by Rocco Cosentino, a talented young designer based in one of the capitals of European fashion, Milan. His creations find inspiration from the fun elements of life and his collections are full of colours, super heroes, words and sketches. Little Rok was launched in September 2012 and since then the brand keeps adding designs to their ever growing collection. At the moment you can find more than 90 different swimwear designs covering from shorts to bikinis and almost everything in between.

The latest collaboration of the brand for lifestyle images is with the great photographer Gilles Crofta. Crofta put the latest swimwear of Little Rok on some of his most impressive models. You can see below some of those images and get a good idea of the colours, and vibrant prints this brand is offering. The models and athletes are: Alex Zaniewicz-Clarke, Daire Curley, Darren Farrell, Eric Janicki, Robert Sharpe, Tom Coleman and Vinny Gough.