The Black Friday event this year seemed to have started earlier than ever before. Some underwear stores and brands have started sales and special discounts even two weeks before the, huge for shopping, day. We are more than certain that your inbox is littered with offers and your social media newsfeed cluttered with discounts. Well, we are here to save you! We put together a comprehensive guide to help you choose among some of the best underwear deals you can find today. Some of them expand until Cyber Monday (27th November 2017) so, there is really no need to panic. There are plenty of great underwear designs you can buy at great prices in the next few days. On with the show!


Popular retailer International Jock offers 25% off site wide with code BLACK25

More than 2000 designs on offer at the clearance section of MensUnderwearStore

35% off at everything with code 35BFS at Andrew Christian

20% off sitewide (items already on sale are excluded) with code FRIDAY at


30% off PUMP!, 10% off all other underwear and 20% off all swimwear for two days only (24th-25th) at Top Drawers

15% up to 75% off sitewide for three days only (ends on Sunday) at Jockstrap Central

25% – 60% off  (applies at checkout and depends on the item, as well as the order amount) at Pacific Jock


35% off everything (excluding Addicted, Masculo, Mr S Leather and items already on sale) at Clone Zone

Black Friday special sales with all items up to 50% off at Dead Good Undies

10% off extra on all items on sale with code WOW at VOCLA. Plus 20%-30% off at underwear by PUMP!, Addicted and ES Collection


More than 500 designs at prices up to 80% off at Histoires D’Hommes

20% off sitewide with code BLACK17 until the 28th November at Inderwear

Also 20% off sitewide with code BLACK17 until November 28th at Planet-Undies

More than 250 items at 25% off until Monday at L’Homme Invisible

Black Friday sale with items by GBGB, Colt, Olaf Benz, Manstore and more at Cool4Guys

35% everything with coupon code PINK-WEEK at Barcode Berlin

More than 800 designs at 25% off with code BLACKXXX at XXX Madrid


50% off everything for 48 hours only (ends Friday night) at aussieBum.

More than 200 products on sale at Daily Jocks

Today only, 40% off sitewide with code BLACKFRIDAYCF at Mosmann Australia*

* links with an asterisk are affiliate links. This means we may get paid a commission if you purchase via them.