It is very unlikely to see underwear brand owners being photographed posing in their own creations. That is not the case with French label Petit-Q. Real life couple, for almost 12 years, Arthus and Nico are the designers and owners of the sexy label and every now and then are photographed in their own designs, which we find really, very refreshing.

Petit-Q is known for its original underwear creations, constantly coming up with fresh, innovative and sexy underwear designs and ideas. They play with sheer, cut outs, super low cut styles and more. Their customer is the guy who is not afraid to try something new and wants to feel sexy in his underwear. The brand is based in France and apart from their own website you will also find it in many retailers in the USA and Europe.

The series of photos below, for which we thank the brand for sharing it with us, features the two owners posing in a selection of items from their new collection.