by Triston Brewer

In celebration of their 15th anniversary, RUFSKIN is pleased to announce the launch of their 2017 Swimwear/Beachwear line, created and crafted exclusively in California. As part of their rollout, RUFSKIN has reintroduced some of their most popular styles, including the best-selling Sport Mesh and newer briefs like their brief bikinis, the new ‘faux’ swim jockstrap, and exclusive 2-panel boxer briefs and their exclusive sublimation prints. True to form, RUFSKIN provides an assortment of cuts and brand new colors that add even more excitement to the collection.

The new ad campaign was photographed in Hawaii with RUFSKIN model and muse Logan Alan Swiecki Taylor. According to President of RUFSKIN, Douglas Coats, “The collection continues our tradition of sport-inspired influences and stays true to our California roots.”

The collection will be sold at their RUFSKIN Flagship Boutique located in San Diego, California, through their website, RUFSKIN.COM, and select retail partners globally. Since 2002, RUFSKIN has been one of the world’s leading designers of menswear and accessories that includes a line of denim, sportswear, swimwear, underwear, and accessories.