by Triston Brewer
Since 2012, Istanbul based brand John Frank has been leading the charge towards producing dynamic and versatile men’s underwear and accessories that are revolutionising the industry.
Based in Turkey with over 400 sale points in the country, as well as an additional 150 across Europeans markets, their mission statement is to provide exceptional, premium men’s fashion that focuses on innovation, performance, and above all else, high quality.
Twice a year, John Frank releases two collections that feature current trends and emerging ones, each with its own singular look and themes. The company offers an expansive range that includes underwear (boxer trunks, slips, socks), winter accessories (hats, scarves, beanies), hot summer items (swimshorts, beach towels), and homewear (t-shirts, pyjamas), and more. All of their products are made with only the highest quality fabrics and fibres to ensure a comfortable and fully functional product.
In only a few short years, the John Frank brand has worked diligently to become a leader in the menswear industry through international fashion shows that have them featured alongside more established brands and still holding their own. Their creative team maintains is comprised of experts in the menswear field that understand the process in and out and work feverishly to deliver fashion that hits all trends and forecasts the arrival of the next big thing in men’s fashion by keeping in close contact with their consumer base. Their hard work has paid off handsomely, and their social media networks are a reflection of the dedication they have put into the project. With print campaigns that celebrate the art of design and men’s fashion, the John Frank brand promises to be a prominent addition to the men’s underwear industry for many years to come.