One of the most exciting men’s swimwear collections this year must have been the one by Spanish brand ES Collection. The label presented the SS2017 collection at the closure of Barcelona’s Fashion Week last summer. Now it’s time for the official release and a first look of the new campaign the brand will show to the world this year.

ES Collection chose the Greek island of Mykonos as their filming location this year. Known for its natural beauty but also for being one of the top summer destinations of Europe, Mykonos was a great choice for the brand. The name of the campaign is NERO, and if this word, for many of you translates “black” in Italian, by changing the accent to NERÓ means “water” in Greek! The brand in it’s press release states says: “Water is the element which connects and creates all the wonderful beauty of this island as well as being the element which defines a swimwear collection.Undoubtedly, such an important element should name an important campaign.”

Enjoy a small preview of the new campaign below featuring some of the stunning new swimwear designs by ES Collection along with the video the brand has released for the promotion of their 2017 men’s swimwear collection.

 

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