Written by: Megan Chase

RUFSKIN has a reputation for providing their customers with a very distinct style, which is cultivated in good tailoring, comfort and the quality of workmanship. The brand’s new line was developed with the intention of distancing themselves from the rest of the market.

The new conception of shape needs to be touched to believe, due to the high-end material used. Classic and comfortable to wear, the Supreme line boasts custom embroidery and metal embossed tip cords, which demonstrate that luxury underwear is not just for women.


All styles in the line are available in white and sizes small, medium and large. They come with an embroidered elastic waist and are made with stretch-nylon microfiber, with ultra-soft hand and lycra xtra life. For brief lovers, three different styles are available for the taking.

HUNT is a 4-panel brief, while ARCHER is a 2-panel boxer brief and BRADFORD is a 2-panel brief with braided draw cords and eyelets. For those who are a little more adventurous, GRAYSON is a 3-panel jockstrap with soft elastic straps and CINTO is a double layered backless pouch that is available in both white and black. HARRIS is also a tad risqué – a 4-panel bikini brief with braided draw cord, eyelets and exposed elastic waistband.


For customers who prefer pieces that cover more, not to worry, there are still choices for you. FINWICK is a form fitting bodysuit with embroidered chest detail and full front pouch, while DECLAN is a loose fitting tank top. WESTON is a 2-panel cycle short with braided draw cord and eyelets, and MOORE is the three-quarter length legging with both coming in black.


RUFSKIN has been around since 2002 and is crafted in San Diego, California, where the company is based. Their unique operating concept, paired with comfort, quality, a touch of sexiness and style, showcase masculinity in a way that sets the wearer apart from everyone else.

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All images are from RUFSKIN’s latest campaign photographed at the renowned Palais Bulles in France.