It is a real tragedy what happened yesterday at Orlando. We are all shocked by the shooting, an attack without reasoning against the gay community, against love, against a fundamental right to express yourself freely. The response to the news was overwhelming on the social media with people from every corner of the world expressing condolences, anger and disgust. We have also seen many of our favourite brands living aside for a while the presentation of their new collections and unite by making social media posts to express their support and sadness about what happened. Following their example, we will do the same and instead of our usual posts, we dedicate this day to the people of Orlando, their families and everyone affected through some of underwear brands’ posts on Facebook. Be strong, be proud, stay true to who you are and what you like.