It is always great to see underwear brands and stores taking the “risk” and release photo-shoots with “real” men posing in undergarments. Beauty is in the eye of the beholder and Men and Underwear strongly believes that all men can feel and look sexy in underwear they like and match their personality. We are very happy to show you today the most recent campaign of UbiSubUbi, curated underwear club, entitled “every man every day” starring non-professional models doing everyday things around the house. A computer analyst, an engineer and a social media manager posing in the photos you see below to feature a few of many underwear brand’s underwear the club sends to monthly subscribers every month. With this campaign photographed by Shelby Joy Photography, the guys of UbiSubUbi, emphasise the fact that they appeal to the “every man” that wants to look good, feel good and do good!