Cristiano Ronaldo celebrates the launch of his new CR7 Underwear collection for Autumn – Winter 2015-16 and releases a dynamic new campaign which is focused on body movement. This is the fourth collection of the brand which has taken by storm online and brick and mortar retailers the world over. The campaign photographed by Richard Ramos captures the renowned footballer in the new designs as he demonstrates some of his signature moves.
“The new campaign is all about body movement. The product features the lightest and most comfortable materials and has a great fit, no matter how your body moves, so we really wanted to bring this to life. The way the product looks is key, but how it fits is equally important.”
Experienced Danish company JBS Textile Group is behind the production and distribution of CR7 Underwear, along with Cristiano Ronaldo’s accompanying range of premium socks and high end shirts collection. JBS owner Claus Bjerg Sørensen says,
“Launching the fourth season of CR7 Underwear with Cristiano Ronaldo is a great pleasure. The underwear designs continue to be contemporary and fashionable, delivering something truly unique to the market.”
The FW15 collection of CR7 Underwear is available from www.CR7underwear.com and select retailers worldwide.
Photographer: Richard Ramos