Obviously Apparel has just released a limited edition collection of men’s underwear called Urban.
The Urban Collection is designed for stylish urban men who desire nothing less than the most comfortable and well designed underwear, that provides them the confidence and freedom they aspire to. This is another eco-friendly collection launched by the Australian men’s underwear brand continuing its renowned tradition of the use of high quality natural fibres and environmentally friendly practices in underwear craftsmanship. The new collection is also in keeping with Obviously Apparel’s focus on the importance of men’s health and comfort.
The Urban Collection comes in Obviously’s custom blend of Bamboo. You will find three styles: Naked which features Obviously’s improved anatomical pouch (Boxer Brief 9 inch leg, Trunk, and Hipster Brief), Comfort (Trunk and Hipster Brief) and Classic (Trunk and Hipster Brief). The collection features a fusion of four colours – burnt orange, navy blue, grey and white, combined with contrasting colour piping, a 4 colour soft backed waistband, and an offset oversized logo. The entire collection ranges in price from AUD 8.95 to AUD 20.95 (roughly 12.70 to 14.04 in euros, 11.37-12.57 in GBP, 18.38-20.32 in USD) and is available as a limited release collection.

Here is what inspired the brand to create this collection:

‘When you stroll down the streets of your favourite city it’s hard not to notice that urban, career driven guy passing by you who instantly captures your attention with his stylish swagger and classy look. It is this guy, with his effortless attitude, which inspired Obviously Apparel’s new Urban Collection.’

The photo shoot below depicts a day in the life of your urban hipster, enjoying a relaxing day in his apartment with his girlfriend.

Enjoy!
Obviously underwear - Urban Collection

Obviously underwear - Urban Collection

Obviously underwear - Urban Collection

Obviously underwear - Urban Collection