Friday, September 27, 2013

Brand presentation: Garcon Francais


After studying in the United States and Europe, Vicky Caffet was awarded in 2008 a Masters in International Management from the École Supérieure de Commerce at Troyes. He began his professional career at the age of 24, working for small and medium-sized French companies helping them to develop their export markets. After three years travelling between North America and the Middle East it was time for a change of direction and Vicky Caffet decided to settle in Paris where he took up a university post teaching management studies.

A keen entrepreneurial spirit and a passion for French savoir-faire spurred him, at the age of 28, to embark upon a new venture: Garçon Français, creating a new, high-quality male underwear brand that would give new life to the words ‘Made in France’!


Garcon Francais underwear
Picture: Olivier Frajman for Garcon Francais


The collection

The launch collection from Garçon Français is manufactured entirely in Troyes, the capital of the French knitwear industry.
The collection comprises three items of underwear: briefs, boxers and tank tops.
Perfectly shaped, simple in design, low-waisted, Garçon Français briefs and boxers are supremely comfortable and elegant. Manufactured from a high-quality blend of Jersey cotton (93%) and elastane (7%). The addition of elastane ensures that the underwear sits close to the body and retains its shape.
The tank top fits snug to the torso and is woven from Jersey cotton (100%).

Garçon Français underwear is designed to last. High quality raw materials and a manufacturing process that draws on all the expertise of true French artisans.

Garcon Francais underwear
Picture: Pascal PPRL, for Garcon Francais

The underwear lines

The briefs come in eight colour designs: Turquoise, pink, navy, grey, black, red, white and red/white/blue. There are five sizes available (from extra small to extra large). Retail price: 30.90 euros

The boxers come in eight colour designs: Turquoise, pink, navy, grey, black, red, white and red/white/blue. There are five sizes available (from extra small to extra large). Retail price: 30.90 euros

The tank tops come in four colour designs: Turquoise, navy, black and white There are five sizes available (from extra small to extra large). Retail price: 30.90 euros / 31.90 euros.

Garcon Francais briefs
Picture: Olivier Frajman for Garcon Francais

Garcon Francais boxers
Picture: Olivier Frajman for Garcon Francais

Garcon Francais tank tops
Picture: Pascal PPRL, for Garcon Francais

100% made in France

Vicky Caffet was born in Troyes, the French knitwear capital, and so it was natural for him to call upon the skilled manufacturers in his home town, who are renowned throughout the textiles industry for their expertise and passion.

Philosophy and the French touch

‘Garçon Français’, the name says it all, conveying the philosophy of the brand and the values it conveys: the life-style of the man who wears the brand, savoir-faire, and, of course, and a certain romanticism, à la française!
‘Garçon Français’ symbolises the French lover, a modern soul, smiling and sexy, a man who looks after himself. The brand also projects an image of the Frenchman to the world.

This is a brand for all men who feel comfortable with themselves and who swing with the times. For men who love life!

Only on the web

‘Garçon Français’ sells its range of men’s underwear exclusively through its online shop:


A big thanks to Victor Caffet for supplying us with pictures and useful information about his brand.

Garcon Francais mens underwear
Picture: Olivier Frajman for Garcon Francais

Garcon Francais mens underwear
Picture: Olivier Frajman for Garcon Francais

Picture: Olivier Frajman for Garcon Francais

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